Welcome to Zeus Prime by The Washington Post (“Zeus Prime” or “Platform”), applications and services provided by The Washington Post, LLC, and publishing partners we serve on behalf of (collectively, “Sites”). Zeus Prime is a buy - side platform that allows an advertiser, agency, or partner publisher to create and launch a digital media campaign, on publisher supply, via a custom created banner (“Format(s)”). This document will outline the content guidelines in creating advertising copy that meet the required quality standards to be approved for use. In addition to the Advertiser Terms and Conditions found HERE , below is our Ad Policy that governs your use of the Services provided by Zeus Prime, and any of its subsidiaries, affiliates, brands and entities that it controls. Please read this Ad Policy carefully before accessing or using the Services. Ad Content Restrictions, Generally Ads run on Zeus Prime sites may not:
- Advertiser must be the owner of the commercial image rights to any/all image(s), video(s), and/or social post(s) in order to be used in an advertisement. By uploading these assets, advertiser is agreeing they maintain the rights to these assets and cannot hold The Washington Post, Zeus Technology, or any of our commercial partners responsible for misuse in a commercial setting.
- Using another brand, advertiser, or user’s name, products, logo, or other attributes without prior approval isn’t permitted. An advertiser’s use of a thi rd - party logo is included at its own risk. It is assumed that the inclusion of any intellectual property, logo, graphic, artwork, audio, film, celebrity, or person is properly licensed for use by the advertiser.
- Advertiser cannot inaccurately portray, or a ttack an individual or group on the basis of age, national origin, race, ethnicity, color, religious affiliation, sex, sexual orientation, gender identity, medical condition, family status, or disability
- Advertiser cannot include offensive or disturbing language, and/or any language that could cause outrage, general disapproval, or negative opinion
- Advertisement cannot include or promote illegal products, services or activities, or contain material that is fraudulent, defamatory, or harassing.
- Advertisement cannot portray minors or persons who appear to be underage in a manner that age - inappropriate or suggestive Ad Content Restrictions, Specifically All ads run on Zeus Prime sites must additionally comply with Google’s Ad Policy standards: https://support.google.com/adspolicy/answer/6008942?hl=en
This compliance includes all prohibited content, prohibited practices, restricted content/features, and/or editorial/technical requireme nts Political and Advocacy Advertising, Specifically Zeus Prime supports responsible political advertising that complies with proper legal requirements. This includes campaign and election laws and mandated election “silence periods" for any geographic ar eas they target. All political advertising must comply with all applicable laws and regulations. Political advertisements cannot:
- Mislead, spread false information, or make misrepresentative claims
- Incites violence, intimidates, harasses, or threatens, or otherwise promotes discrimination or inequity
- Make defamatory claims about an opponent Political advertisements additionally must:
- Clearly identify, and accurately reflect, who paid for the advertis ement
- Cearly state whether the ad was, or was not, authorized by a candidate and/or organization
- Comply with all applicable federal election laws, FEC regulations and other applicable state and local laws and regulations Advertiser responsibilities It is the advertiser’s responsibility to ensure all of the following requirements are met:
- Advertising complies with all applicable federal, state/provincial, and local laws or regulations.
- Advertising doesn’t violate the intellectual property or other leg al rights of third parties. All content appearing within the advertisement has the appropriate rights and licenses, whether imagery, logos, or text.
- The advertisement does not collect, nor are users deceived into providing, personal user information.
- All claims made in an advertisement are true; users aren’t being misled or deceived.
- All URLs on click - through from the ad must offer unique value to users and be functional, useful, and easy to navigate. The URL on click - thru must lead to a functional site, with a transparent and expected URL, and feature content that additionally meets the same Ad Policy requirements mentioned above. Advertising Review All advertisements submitted via Zeus Prime will be reviewed by a member of our staff. We reserve the right to review all creatives and make a determination if the advertisements will or will not be allowed to be served within Zeus Prime. While the above summarizes our overall policy, ultimately we reserve the right to reject any advertisement at our sole discr etion. Policies as of August 2021; Zeus Prime will continue to make periodic updates